Portfolio for

anton ekengren

Case view / Populum


Populum’s digital platform for pulse and employee surveys is built for the entire organization. You measure, gain insights and can effectively act to improve well-being, engagement, culture and transformation projects.

Populum was in need of restructuring their design system and to redesign landing pages and in extension their main website.

Anton Ekengren in collaboration with the marketing agency Business Reflex workshopped a fresh new way to work with their visual identity while maintaining the core essence of the brand.

Apart from landing pages & web design, new marketing collateral such as e-books for retargeting campaigns and baseline ad-sets for always on campaigns were created.
  • Website redesign
  • Brand redesign
  • Marketing collateral

My role

Populums visual identity had been scattered and overlooked for quiet a while, and the design system lacked suitable systematic semantics for scaleable use. A lot of brand assets had been lost and repurposed in various raster formats. Anton Ekengren was hired to give new life into the brand, and flesh out the visual identity to be scalable for a growing product and brand.

UI Documentation

Creation of ui documentation so that developers can code well.

Provide Assets

Ensure assets contained in the design are usable and provided in various formats.

Web design

Creating overviews of interactive components to establish the structure and flow of possible design solutions.

UI design

Visually design every element of the application while making sure nothing goes wrong when the App is made.

Brand touch-up

Recreating various assets for digital use, redefining the colour palette to fit a scaling product, and defining a suitable typeface.


To secure that the requirements obtained meet the target market.

Landing page and web design

Opting to redesign a new landing page that follows major UX principles to create an effective web platform to ensure that visitors have a positive experience and are more likely to take the desired action. This design led the way for the main websites redesign.
  • Clear and Concise Messaging
  • Visual Hierarchy
  • Whitespace
  • Clear Call-to-Action (CTA)
  • Social Proof
  • Progressive Disclosure

Old design

New design


Explaining the application and showcasing the product was a major part of the redesign, as it was sorely lacking in the original experience.

Brand assets and marketing collateral

Pushing the brands tone of voice and defining how visual assets can be used for various media.
Dashboard mockup
Currently available

Let's work together

Tell me more about your project.
Drop me a line: hello@antonekengren.com copiedcopy
Dashboard mockup