Portfolio for

anton ekengren

Case view / Meetric


Meetric is a sales platform that supports sales teams in increasing their productivity and engagement. This is achieved through smart and unique insights, user-friendliness, and features for all parties involved, as well as customized meeting solutions for sales.

Meetric needed to elevate its graphic profile and redesign its website to focus more on clarifying its unique offering and converting visitors.

Anton Ekengren, in collaboration with the marketing agency Business Reflex, worked closely with Meetric in workshops to define their offering from a UX and visual perspective, as well as to develop a website that emphasized usability and education. With the new style, marketing materials for e-books and SoMe campaigns were created.

  • Website redesign
  • Brand redesign
  • Marketing collateral

My role

Meetric needed a design system for both product and marketing that could be flexible and used for both product development and marketing assets. A lot of brand assets had to be created to meet the criteria. Anton Ekengren was hired to redesign the website, and to create a design system that was scalable for a growing product and brand. The end result was a very happy client, great teamwork and a fresh look!

Provide Assets

Ensure assets contained in the design are usable and provided in various formats.

Web design

Creating overviews of interactive components to establish the structure and flow of possible design solutions.

UI design

Visually design elements of the application
and website.

Web design

Opting to redesign a new website that follows major UX principles to create an effective web platform to ensure that visitors have a positive experience and get educated on the products main value points. This design led the way for a shift in the brands visual identity. Some principles incorporated:
  • Clear and Concise Messaging
  • Visual Hierarchy
  • Whitespace
  • Clear Call-to-Action (CTA)
  • Social Proof
  • Progressive Disclosure

New design


Explaining the USPs and showcasing individual functions was a major part of the redesign

Product visualisation & marketing collateral

Developing brand assets to showcase various functions in the application, and creating matching conversion stage ads.
Dashboard mockup
Currently available

Let's work together

Tell me more about your project.
Drop me a line: hello@antonekengren.com copiedcopy
Dashboard mockup